Thursday, June 28, 2007

Sunday, June 17, 2007


"The more attractive a product, the more valuable [consumers] perceive [the product] to be. ...One of the most telegraphic ways to signal an up-branded product is to make it look like one, not just function like one. " AdAge May 28, 2007

Water is Killing Us

"Americans consume 30 billion single-serving containers of bottled water each year." - NYT Magazine May 2007.

Friday, June 01, 2007