Friday, March 16, 2007
Tuesday, March 13, 2007
Monday, March 12, 2007
Sunday, March 04, 2007
Juicing the Orange
"Imagination is the last legal means of gaining an unfair advantage over the competition," Pat Fallon and Fred Senn.
Diffferentiation
"If a company has no points of differentiation, it rapidly devolves into a commodity player. with no chance of long-term success. I am trying to build our marketing capability into a point of differentiation. In particular, our recent forays into direct marketing and delivery and our ability to generate positive cash flows are important." - Haier CEO Zhagn Ruimin
Saturday, March 03, 2007
Friday, March 02, 2007
Thursday, March 01, 2007
Tuesday, February 27, 2007
Monday, February 26, 2007
Sunday, February 25, 2007
Saturday, February 24, 2007
Sunday, February 18, 2007
Put a Face with a Name: Design Within Reach

Design Within Reach has grown tremendously over the last few years, and I believe that part of that success is due to their marketing design. They put the photo of the designer of each product next to the item, and this resonates with buyers. They feel like they are getting something unique and artistic that they cannot find at a big box retailer.
Sunday, January 21, 2007
Capital Returns on Advertising
"The gap between the best commercial and the worst commercial every year is not 20 or 50%. Its is 40 times, or 4,000%. Imagine if the was the difference between the performance of two investment funds. And it is creativity that is the multiplier." Andrew Robertson, BBDO Worldwide
Tuesday, January 02, 2007
Google's Business Phliosophy:
Business Phliosophy:
1) Ideas come from everywhere
Google expects everyone to innovate, even the finance team
2) Share everything you can
Every idea, every project, every deadline -- it's all accessible to everyone on the intranet
3) You're brilliant, we're hiring
Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience
4) A license to pursue dreams
Employees get a "free" day a week. Half of new launches come from this "20% time"
5) Innovation, not instant perfection
Google launches early and often in small beta tests, before releasing new features widely
6) Don't politic, use data
Mayer discourages the use of "I like" in meetings, pushing staffers to use metrics
7) Creativity loves restraint
Give people a vision, rules about how to get there, and deadlines
8) Worry about usage and users, not money
Provide something simple to use and easy to love. The money will follow.
9) Don't kill projects -- morph them
There's always a kernel of something good that can be salvaged
1) Ideas come from everywhere
Google expects everyone to innovate, even the finance team
2) Share everything you can
Every idea, every project, every deadline -- it's all accessible to everyone on the intranet
3) You're brilliant, we're hiring
Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience
4) A license to pursue dreams
Employees get a "free" day a week. Half of new launches come from this "20% time"
5) Innovation, not instant perfection
Google launches early and often in small beta tests, before releasing new features widely
6) Don't politic, use data
Mayer discourages the use of "I like" in meetings, pushing staffers to use metrics
7) Creativity loves restraint
Give people a vision, rules about how to get there, and deadlines
8) Worry about usage and users, not money
Provide something simple to use and easy to love. The money will follow.
9) Don't kill projects -- morph them
There's always a kernel of something good that can be salvaged
Monday, January 01, 2007
Design is the Differential
"Design is the only differential that matters when industries are competing at equal price and functionality, because technology means no product can sustain an edge for long."
Intellectual Property & Design
"We don't believe we sell time," said Crispin Porter + Bogusky Partner Jeff Hicks. "We're in the intellectual property business. Most of the hourly setups are tied to a clear set of deliverables. We do brand thinking across a range of different media."
Monday, December 25, 2006
Don't be a Graphic Designer
Be a graphic broadway producer. Be a graphic lawyer. The role of the graphic designer is to not simply execute the visual vision of the client. The graphic designer's role is to solve business problems with visual solutions. And, to do that, the mindset of the graphic designer must change from artist to artist / [insert title of professional for project at hand].
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