Thursday, June 28, 2007
Tuesday, June 19, 2007
Sunday, June 17, 2007
Beauty
"The more attractive a product, the more valuable [consumers] perceive [the product] to be. ...One of the most telegraphic ways to signal an up-branded product is to make it look like one, not just function like one. " AdAge May 28, 2007
Water is Killing Us
"Americans consume 30 billion single-serving containers of bottled water each year." - NYT Magazine May 2007.
Thursday, June 14, 2007
Monday, June 11, 2007
Friday, June 01, 2007
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