High line

Hectors cafe

Farley on gansevoort

Armand and bob

Dave

Great idea to promote walking/bicycling

More Juliette - I love the skylight in the central room

The inner courtyard with the skylight reminds me Spain...

Juliette restaurant in Brooklyn - recommended!

Chumley's wearing old man sweaters

Andy over 4 dinner

Potential Outdoor Store Space at Greeen and Prince, Soho

Put a Face with a Name: Design Within Reach

Design Within Reach has grown tremendously over the last few years, and I believe that part of that success is due to their marketing design. They put the photo of the designer of each product next to the item, and this resonates with buyers. They feel like they are getting something unique and artistic that they cannot find at a big box retailer.

Capital Returns on Advertising

"The gap between the best commercial and the worst commercial every year is not 20 or 50%. Its is 40 times, or 4,000%. Imagine if the was the difference between the performance of two investment funds. And it is creativity that is the multiplier." Andrew Robertson, BBDO Worldwide

Google's Business Phliosophy:

Business Phliosophy:
1) Ideas come from everywhere
Google expects everyone to innovate, even the finance team

2) Share everything you can
Every idea, every project, every deadline -- it's all accessible to everyone on the intranet

3) You're brilliant, we're hiring
Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience

4) A license to pursue dreams
Employees get a "free" day a week. Half of new launches come from this "20% time"

5) Innovation, not instant perfection
Google launches early and often in small beta tests, before releasing new features widely

6) Don't politic, use data
Mayer discourages the use of "I like" in meetings, pushing staffers to use metrics

7) Creativity loves restraint
Give people a vision, rules about how to get there, and deadlines

8) Worry about usage and users, not money
Provide something simple to use and easy to love. The money will follow.

9) Don't kill projects -- morph them
There's always a kernel of something good that can be salvaged

Design is the Differential

"Design is the only differential that matters when industries are competing at equal price and functionality, because technology means no product can sustain an edge for long."

Intellectual Property & Design

"We don't believe we sell time," said Crispin Porter + Bogusky Partner Jeff Hicks. "We're in the intellectual property business. Most of the hourly setups are tied to a clear set of deliverables. We do brand thinking across a range of different media."

Don't be a Graphic Designer

Be a graphic broadway producer. Be a graphic lawyer. The role of the graphic designer is to not simply execute the visual vision of the client. The graphic designer's role is to solve business problems with visual solutions. And, to do that, the mindset of the graphic designer must change from artist to artist / [insert title of professional for project at hand].

Nolita - Soho Advertisement

In any other neighborhood besides Soho, this would look destitute, but because it's Soho, it's artistic, and it succeeded. It caught people's attention. The end-game: show the grass on the other side. If you're poor, be rich. If you're rich, appear poor.

Foreign Affairs Ad Concepts

I recently saw photos taken in areas around the world with active disputes, and thought of this ad campaign. I think this campaign is needed for FA for two reasons:
1) It's people centric. In contrast to current FA promotions, this shows people, and 'people' are at the root of why we read and care about international relations. Ads that just show text and images without people do NOT relate as well to readers.
2) Competitors are using ad campaigns with people in them, and they are benefiting from using this imagery. In particular, the Economist is full of images.

Where this campaign can run:
1) In other magazines
2) In banner ads on other websites
3) In inserts put into other magazines
4) In mailings to non-subscribers (i.e. direct mail)

Lenox Ad

I like how Lenox combines so many nice elements here: 1) the card is hand-written, making the ad approachable, inviting; 2) there are products listed on the left-hand side, making it practical; and 3) there is a nice photo of people that draws you into a happy, romantic, personal story.

Mini Ad(s)

I love how Mini Cooper played off the littel boxy ads of this yuppie magazine to promote its car's small size and fun spirit.

Environmetally Friendly Envelope

Great idea: show your consumers you care about saving money and the environment. I would recommend this for Foreign Affairs (after all, isn't IR really about managing oil?), Budget Travel (how can you promote rainforest travel AND not saving trees?), and just about every publication....except for "Oil Weekly."

New York Times Crossword Puzzle, August 16, 2019

ingenious piece. i love what this graphic concoction says about our society.

i also think it's indicative of how Wired helps us see international relations and the world in a fun way.

Chrysler Ads that Play Up to Artistic/Outsider Identities

Nice Magazine Pomo Cards

I like how the New Yorker simply appeals to your inner bargain hunter: each issue is just $1. And Cargo wants to give you a bag that is "obviously" more than what you pay for the subscription....And Gourmet is offering that elegant, expensive corkscrew....so how can you lose?