Saturday, March 31, 2007
Sunday, March 25, 2007
Thursday, March 22, 2007
Wednesday, March 21, 2007
Sunday, March 18, 2007
Friday, March 16, 2007
Tuesday, March 13, 2007
Monday, March 12, 2007
Sunday, March 04, 2007
Juicing the Orange
"Imagination is the last legal means of gaining an unfair advantage over the competition," Pat Fallon and Fred Senn.
Diffferentiation
"If a company has no points of differentiation, it rapidly devolves into a commodity player. with no chance of long-term success. I am trying to build our marketing capability into a point of differentiation. In particular, our recent forays into direct marketing and delivery and our ability to generate positive cash flows are important." - Haier CEO Zhagn Ruimin
Saturday, March 03, 2007
Friday, March 02, 2007
Thursday, March 01, 2007
Tuesday, February 27, 2007
Monday, February 26, 2007
Sunday, February 25, 2007
Saturday, February 24, 2007
Sunday, February 18, 2007
Put a Face with a Name: Design Within Reach

Design Within Reach has grown tremendously over the last few years, and I believe that part of that success is due to their marketing design. They put the photo of the designer of each product next to the item, and this resonates with buyers. They feel like they are getting something unique and artistic that they cannot find at a big box retailer.
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