Saturday, March 31, 2007

Sunday, March 25, 2007

Thursday, March 22, 2007

Wednesday, March 21, 2007

Monday, March 12, 2007

Sunday, March 04, 2007

Juicing the Orange

"Imagination is the last legal means of gaining an unfair advantage over the competition," Pat Fallon and Fred Senn.

Unused output is pollution



Please click on the above to enlarge the image.

Diffferentiation

"If a company has no points of differentiation, it rapidly devolves into a commodity player. with no chance of long-term success. I am trying to build our marketing capability into a point of differentiation. In particular, our recent forays into direct marketing and delivery and our ability to generate positive cash flows are important." - Haier CEO Zhagn Ruimin

Saturday, March 03, 2007

Tuesday, February 27, 2007

Sunday, February 18, 2007

Put a Face with a Name: Design Within Reach


Design Within Reach has grown tremendously over the last few years, and I believe that part of that success is due to their marketing design. They put the photo of the designer of each product next to the item, and this resonates with buyers. They feel like they are getting something unique and artistic that they cannot find at a big box retailer.