Today's Times has an article sharing how Jacksonville, FL, in prepartion for hosting the SuperBowl, will launch an ad campaign branding the city. The tagline will be "Jacksonville. Where Florida Begins."
Tha's clever. It is a double entendre, and works geographically as well as philosopically. As I look for ways to help an economic development corporation representing Harlem, I draw inspiration from this tagline. Harlem's could very well be "Harlem. Where New York Begins."
I just wish, like everything else, that I had thought of it first!
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