In regards to fears Google may start doing the creative on ads, Tim Armstrong, Google's president of advertising and commerce for North America, is quoted in this week's The New Yorker as saying it "requires too many employees, and we're a technology company."
This makes me think I should explain that the Solarek Studio "doesn't draw pictures. We are in the management consultancy business. We give ideas on how to improve operations, improve awareness, and improve a product. Often this involves creating new online properties and intellectual property".
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