i find this to be pretty creative...
and, almost functional:
what can be done with this?
can it catch your eye to tell you something about the High Line?
tell you about Open House New York?
about a pile of snow, then it tells you the temperature in the Bahamas, with the BudgetTravel web site, so you want to pick up BudgetTravel and book a trip to the Bahamas?
about a store that rips you off?
about Trumps bad architecture?
What if there was a huge one of the side on an airplane?